Participants all reside in one building but live in separate flats. During the competition they never meet face-to-face, and only communicate through a special voice-activated social media platform. Players regularly rank each other, with the most popular gaining rewards and power. In the end the most popular player wins a HUGE CASH PRIZE! Since they only know each other through their online dialogue and profiles, players can choose whether to present a true or fictional version of themselves. It’s a game exploring questions of honesty and trust when people can’t see each other in the flesh.
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